August 2018

Issue 9 – View email version

Tertiary Open Day 2018

Canberra's world-class tertiary institutions will collectively open their doors for one huge day this Saturday 25 August.

Not only is this is a perfect time for local school leavers to get all the #StudyCBR information they need to kick-start their studies in 2019; it’s also an opportunity for prospective students from outside of Canberra to discover all that Canberra has to offer as Lonely Planet’s 3rd Best City in Travel for 2018.

Study Canberra is supporting the institutions with Student Ambassadors stationed across most campuses to meet and greet prospective students, including The Australian National University, University of Canberra, UNSW Canberra, Canberra Institute of Technology and Australian Catholic University.

With a mix of local, interstate and international students, our Ambassadors have experienced the challenges of transitioning to tertiary study and moving to a new city. They also have intimate knowledge of the ins and outs of the nation’s capital - our best-kept secrets, cheap student eats, stunning cultural attractions, and new boutique precincts – all of which contribute to our global ranking as a top 25 Student City!

Follow the links below for Open Day programming at each institution:

8 Reasons to Study in Canberra

8 Reasons to Study in Canberra

Our new flyer promoting Canberra’s education credentials – ‘8 Reasons to Study in Canberra’ – was released earlier this month.

Thousands have already been distributed. At last week’s Canberra CareersXpo, Study Canberra teamed up with Skills Canberra to advocate apprenticeship and tertiary study options to local and interstate school students. The '8 Reasons' will also be the focus of Study Canberra’s promotional message at Open Day on 25 August.

The ‘8 Reasons’ were distilled from domestic and international recruitment and marketing staff survey feedback across all major Canberra institutions. Their insights were then considered against responses from over 2,500 of Canberra’s tertiary students about why they chose to study in Canberra and what they love most about Canberra.

The A4 flyer is available for download in English from the resource page on this website. Translated versions will be available in the future; until then the previous flyer is still accessible in 13 languages from the same location.

Stakeholders and institutions are encouraged to embed, reproduce and share the new flyer at will. We can also supply limited numbers of hard copies on request – please email to discuss your requirements.

Austrade #GoBeyond Campaign

Study Canberra participated in Austrade’s #GoBeyond Education Campaign from April to June 2018 which targeted prospective students in Indonesia, Malaysia, Colombia, Brazil and the Philippines.

The Campaign was exclusively run through social media, attracting interest through the use of eye catching imagery from regional Australia based on three separate personas – Skill Seekers; Adventure Seekers; and Study Seekers.

All States and Territories were involved in the first campaign of this type conducted by Austrade. Study Canberra coordinated input from institutions who provided fantastic images and ultimately helped generate great exposure for the ACT element of the Campaign.

Users who clicked on the social media links were directed to one of three Austrade landing pages (depending on the persona) from which they could continue on the each State and Territory’s own website. Study Canberra in turn created a dedicated landing page which highlighted a selection of programs for each major institution.

Austrade recently presented their final report including key outcomes and learnings:

- The Campaign reached 12.8 million people; generating 630,000 engagements and 580,000 link clicks.
- Austrade’s website received 190,000 page views which resulted in almost 8,000 outbound clicks to State and Territory websites.
- Of the five countries, Indonesia dominated engagement with 86% of total clicks.
- Surprisingly many of the best performing social media images did not feature people.
- There was significant interest in programs considered less mainstream such as Space Science, with the Tidbinbilla dish image (below) one of the best performing of the entire campaign.
- 98% of all link clicks were made from mobiles, of which 97% came from Androids.

The Campaign was successful in terms of a relatively low cost way to generate high level mass-market exposure of education options in regional Australia. Austrade and participating States and Territories were encouraged by the results and agreed the joint marketing approach will work well for future targeted campaigns, taking into consideration the learnings from this Campaign.

Study Canberra is planning on recycling the more engaging social media assets in market as a follow up to the Campaign. This will allow for more direct linkages for prospective students to visit institutions’ websites and find information regarding specific programs.

If you require further information about the campaign or the Austrade report please contact Study Canberra by email –

ACPET comes to Canberra

The Australian Council for Private Education and Training (ACPET) will host its 2018 National Conference in the nation’s capital later this month.

The two day ACPET Conference from 30-31 August 2018 at the National Convention Centre will be preceded by the Asia Pacific International Education Forum (APIEF) on Wednesday 29 August.

ACPET describes this year’s event as “an opportunity to keep abreast of the very latest issues and topics and what they mean for the sector, students and industry stakeholders. The program features a range of speakers who are leading decision makers and policymakers, respected observers and skilled practitioners.”

Attendees will have plenty of opportunities to network with other delegates with the comprehensive daytime program matched with social functions after hours across the three days.

Acknowledging the important work ACPET performs on behalf of its members, and with this year’s event being held in the ACT, Study Canberra is excited to be supporting the APIEF on 29 August. Study Canberra will host an information booth at the event and attendees will enjoy their coffee from our exclusive re-usable cups.

To register or view the conference program visit the ACPET Conference website

Binod Aryal

Student Ambassador profile

Binod from Nepal is completing his PhD in Aerospace Engineering at UNSW Canberra.

What is a memorable experience you have had in Canberra?

“The first experience when I landed Canberra in late summer was very quiet and comforting. I found the weather very close to my birth town Kathmandu, with multiple seasons throughout the year. We even had many welcoming tips about the town from our driver on the way to hotel. In Canberra, I have met people from different corners of world, which has enriched my life with multicultural and multilingual environment. Canberra has been excellent place to learn and share my life experiences.

Why did you choose Canberra as a place to study?

“I chose Canberra as a place to study because of my PhD’s supervisor’s expertise in my field of research. My University, UNSW Canberra is also in the Group of Eight and has a high profile in academic research which helped me choose Canberra as a place to study. The city has everything to enjoy life and has multiple activities on all throughout the year. In addition, I have spent a long time of my life in big cities that is busy, crowded and annoying at many instances whereas Canberra is quiet, less populated and has welcoming communities. I like to go into woods and enjoy nature and city is excellent choice in terms of exploring nature. I was looking forward to having a calmer study life in Canberra.”

Hear from more real students studying in Canberra

Welcome to Australia's education capital

The start of Semester Two 2018 has seen thousands of new students arriving in Canberra. Study Canberra has helped maintain Canberra’s status as one of Australia’s most welcoming cities with Student Ambassadors stationed at Canberra Airport and on campus for Orientation Week at Canberra Institute of Technology, University of Canberra (UC) and The Australian National University (ANU).

With ‘fresh’ winter temperatures gripping the city at this time of year it was appropriate to unveil Study Canberra’s new reusable coffee cups. Canberra has become a coffee lover’s paradise with students being a primary consumer; however the environmental impact of disposable cups is a global challenge. We hope our coffee cups will become a common sight at cafes around campus.

Students flying in to Canberra were greeted with a friendly smile and a bag full of useful settlement information at the Student Welcome Desk. The desk was run in partnership with UC and ANU who, in addition to co-staffing the welcome desk, offered dedicated free transfer services to campus or students’ accommodation during peak arrivals.

The airport welcome desk was accompanied by a large billboard over the baggage claim area which stated “Welcome to Canberra, Australia’s Education Capital”.